The digital agency sector has grown rapidly, but this growth has not been without its risks. Cyber security is an increasingly important concern, and digital agencies have become common targets for hackers who intend to disrupt operations or steal valuable client information. Aggressive, persistent, and well-resourced cyber criminals take advantage of vulnerabilities in network design, weak system administrators, and untrained staff. To be successful, it is essential for digital agencies to understand these risks, invest in robust cyber defences, and regularly assess their infrastructure and procedures. This paper explores the nature of the threat to digital organisations, the risks that cyber attacks pose, and the steps that agencies must take to improve cyber security and protect themselves and their clients. It also presents a concise framework for cyber security along with practical techniques for digital agencies to implement and maintain a resilient and secure environment.The digital agency industry has grown exponentially, becoming a major contributor to the global economy. These agencies manage billions of dollars in client advertising spend and maintain websites that attract more traffic than most other commercial sites (M Kelly, 2016). Consequently, digital agencies have become common targets for cyber criminals intent on theft of sensitive client data, intellectual property, and financial information, using this material for identity theft, extortion, or to gain a competitive advantage.
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