Allow product comparison in your store to increase sales and improve user experience
Integrating product comparison into your e-commerce store is a strategic decision that can increase sales and improve the user experience.
Usability tests have shown that the more options consumers have – the more similar products they have to choose from – the more confused they become and the more they feel the need to explore each option before making a purchase.
YITH WooCommerce Compare becomes an indispensable tool, especially if you manage a large product catalog with numerous features or technical specifications to evaluate.
Thanks to this plugin, your customers will be able to easily and effectively compare the products for sale in your store. They can review the main features in a dedicated table and quickly decide which one is best for them, without having to visit each product page individually to find the information they need.
Simplifying the product selection process speeds up the buying process and encourages your customers to check out as quickly as possible. You can also increase your conversion rate, showcase the strengths of your products, and reduce customer service calls and returns.
